Rouen Business School and Reims Management School today announced the name of the school created by their merger: NEOMA Business School. For the two long-standing partners, the fusion came naturally as a solution in response to the rising stakes that business schools everywhere are facing today.
In the competitive world of business schools, Neoma “can better increase its visibility, grow its programs, achieve greater impact through research, and build more strategic alliances with global partners”, said Frank Bostyn, Dean of the newly formed school and previously the project manager for the merger, in an interview given to the BizEd magazine.
For the new school, it’s all about empowering tomorrow’s leadership by producing management graduates who are able to meet corporate expectations.
The school will strive to build on its strong partnerships with the corporate world by training future managers and entrepreneurs capable of achieving responsible leadership.
Dean Bostyn emphasized this point in a recent interview given to the Financial Times: “We must be excellent partners to business, educating managers of the future,” he said. “We really want to position ourselves in that space so that our students are appreciated by companies because they are capable of operating in a business context.”
Being different and popular at the same time
The new school takes its privileged partnership with the corporate sector as a tool that will set it aside from the rest of the business schools in France giving it much valued international credibility and at the same time strengthening its local ties.
In keeping with its strategy, a new portfolio of programs, from Undergraduate to Executive Education, will be launched for the start of the new academic year 2014:
- A single Grand Ecole Masters in Management program, available at both campuses, each offering different specializations
- A new International MBA program, offered in Paris
- Launch of a general, non-specialized Bachelor program (fusion of the Bachelor of Commerce and the RMS Bachelor programs), offered both in Rouen and in Reims
All Executive Education will continue to be taught at the Paris Executive Campus, with the strengthening of the Executive MBA as well as short, customized non-diploma programs. Executive Education will also be rolled out internationally.
An international policy in line with its ambition
The international policy of the school will be to build and maintain an international network of renowned partners and strategic alliances for the benefit of students. Beyond traditional student exchanges, it will:
- Evolve its links in emerging markets based on strong partnerships with local institutions.
- Recruit high-level international students and faculty.
- Promote the reputation of the school as an international and multicultural learning environment.
An internationally legible brand
The brand NEOMA (NEO -> “new”; MA -> “management”) will rely on the solid reputation that the two major business schools of France – the schools cofounded the Ecricome testing system in 1987 and the Paris Executive Campus in 2009 – have constructed over the years. Easy to understand and pronounce in the world’s main languages, the NEOMA Business School brand compliments the school’s international ambitions.
A brand signature that reinforces the school’s ambition
Accompanying the logo, the signature “Empowering Management” illustrates the school’s ability to train new managers capable of anticipating and managing changes and going beyond the existing models.
“The name NEOMA projects the school’s aspiration to be seen as the preferred partner of companies, to be recognized for our innovative pedagogy in training imaginative, ambitious and responsible leaders capable of constantly adapting themselves to a rapidly changing global context”, said Frank Bostyn.
For their communication campaign, which will be launched worldwide on 11th of September, the school has opted for a unique combination of colors, with purple dominating the palette.
The campaign takes the codes of corporate communication and is based on the school’s ability of giving “management” a new dimension. The communication campaign, the press conference announcing the new name, the ad campaign and the video animations were created and implemented by Noir Sur Blanc.
On 10th of September, during an internal event, Neoma introduced its new logo through a logo animation. Click on the image below to see the logo animation.