NSB’s new offices


Tour CielNSB Paris has moved on to bigger and better places… literally!

Beginning of this month, following our recent integration within the Eduniversal Group, the Agency moved its headquarters to the 36th floor of a skyscraper, aptly named Tour Ciel (the Sky Tower), in Courbevoie near La Défense, Paris’s very own business district.

Click on the image for almost a real life view of the breathtaking panorama from the terrace.

More on NSB’s Facebook and Pinterest pages.

Posted in Communication and Marketing Trends, Higher Education, Knowledge Economy, MBA, MOOCS, New Frontiers, Online Education, Ranking, Study abroad | Leave a comment

No surprises in the 2014 FT Global MBA Ranking

The Financial Times Global MBA Ranking 2014 is out. And no surprises here as the big players retain their top spots. The top ten places are as usual dominated by US heavyweights with Harvard and Stanford occupying places 1 and 2 respectively and Yale School of Management making it at n°10, a big climb from the 15th spot of last year. Europe has three representatives in the top ten: London Business School, Spain’s IESE Business School and France’s Insead. The highest new entrant in the ranking this year is the Indian Institute of Management of Bangalore at n°68.

Click on the image to see the full ranking.

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Higher Education in BRICS and emerging economies ranked for the first time

Recently, the Times Higher Education (THE) published its BRICS & Emerging Economies Rankings 2014. The ranking is the first of its kind in the world.

THE’s  argument behind coming up with this ranking was that its well known World University Rankings are mostly dominated by big US names, followed by UK and Europe thereby somewhat eclipsing the progress of higher education (HE) institutions in the emerging economies.

In the past decade, higher education has taken priority in many of these economies. With increased international mobility and competitiveness, these countries realized the need to quickly find their place in the global HE play ground. China is at the fore front to develop its image as a knowledge economy by bringing the country’s top institutions to the world level. India, over the last ten years, has banked on the private higher education sector with private institutions like Indian School of Business appearing for the first time in the top 20 of the Financial Times Global MBA rankings. Indian government has also announced improvements of its HE system in its latest Five Year Plan.

THE’s new ranking, which includes the BRICS (Brazil, Russia, India, China, South Africa) countries, also took into account 22 other countries classified as emerging by the FTSE index and is based on the same 13 performance indicators used by THE for the World University Rankings (university missions of teaching, research, knowledge transfer and international outlook, etc.).

Click on the table to see the full list.



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Noir sur Blanc and Eduniversal create the Eduniversal Group


Eduniversal, founded in 1994 and specializing in consulting services for universities, and Noir sur Blanc, a global communications agency specialized in higher education and research founded in 1990, will together, with their 70 employees, form the Eduniversal Group.

Universities throughout the world, aware that visibility and credibility among an increasingly large audience is of utmost importance, have specific needs that the Eduniversal Group will now be able to provide through new solutions in marketing, communications and human resources.

For Eduniversal and Noir sur Blanc, both of which are internationally oriented, this consolidation is a natural and necessary evolution in the development of their short, medium and long term objectives.

Eduniversal’s recent acquisitions in the HR sector, which is a continuation of its development of high potentials throughout their education and careers, will also allow the newly formed Eduniversal Group to implement new synergies. For this reason, the two teams will work together in new premises located in Paris.

The Eduniversal Group is now divided into four areas of expertise:

  • Two historical divisions of the Eduniversal parent company: Education Rating, under the direction of Cécile Escape and Publishing & Marketing, under the direction of Veronique Lansot-Lousteau.
  • Communications division, under the direction of Brigitte Fournier, CEO of Noir sur Blanc and new member of the Eduniversal Group’s Board of Directors;
  • Recruitment division, under the joint leadership of Eric Bourraindeloup, CEO of Objectif Emploi and Bénédicte Mansour, CEO of HeadhunterSourcing.

Noir sur Blanc, Objectif Emploi and HeadhunterSourcing will operate as subsidiaries within the Eduniversal Group. In practice, they will remain unchanged in what has made ​​their reputations; their working methods and the way they operate mean they are fully autonomous and independent entities managed by their founders who are entrepreneurs and believe in the developmental model of entrepreneurship.

The Eduniversal Group benefits from the OSEO Label for Innovation. The company has a capital of €500,506 and equity of €7 million. Listed on the NYSE Alternext, the group has a consolidated turnover of €9 million. The Eduniversal Group is directed by Martial Guiette, Chairman of the Board of Directors.

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Europe gets on the MOOC bandwagon


moocsAs the US moves on to SPOCS (small private online courses), Europe is hit hard by the MOOCS (massive open online courses) wave. Last month, the European Commission launched Open Education Europa, a portal which aims to be the unique gateway for European Open Educational Resources. This came as a part of the Opening Up Education initiative which was introduced the same month by the European Commission to “boost innovation and digital skills in schools and universities”. Logically for higher education, the issue of introduction of MOOCS in HE institutions is taken up with new zeal.

Apart from individual online courses offered by universities, third party platforms, like edX or Coursera in the US, which serve as host for MOOCS, are becoming increasingly visible. Britain launched FutureLearn in September, UK’s first commercial MOOC platform which will involve more than 20 British and international universities offering MOOCS.

Earlier this year, Berlin based start-up, iversity became the first German MOOC platform to come in the picture. To encourage the MOOC platform phenomenon in Europe, iversity even launched a competition, the MOOC Production Fellowship. Ten winning universities were recruited to produce iversity’s inaugural batch of online courses.

In the beginning of October, the French Ministry of Higher Education announced the launch of the national MOOC platform. The new portal which will include courses from over 100 French and international HE institutions will use free OpenEDX technology to host the MOOCS. The portal is part of the national plan to better digitalize higher education in France: France Université Numérique (FUN).

These are exciting times in higher education and with the US claiming to be already in the post-MOOC era, Europe is also slowly but surely finding its place in the online race. Keep an eye on this blog for more updates on new developments in higher education in Europe and around the world!

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Masters in Management: A popular alternative to the traditional MBA

wegweiser richtung entwicklung hochschulabsolvent On 16 September, the Financial Times published their 2013 ranking of Masters in Management (MiM). This year was the 9th edition of the ranking and like most years this year also European Business Schools dominated the list.  HEC Montréal is the only North American school that appears in the ranking.

In effect, Europe has been the pioneer when it comes to the Masters in Management programs which offer graduates the chance to get a postgraduate management degree without substantial work experience, a must for the traditional MBA.  These general management programs are complemented by Specialized Master’s programs in Management which give students the possibility to study a particular domain (like Finance, Accounting or Marketing) in order to tailor their career path. These programs provide students with the in-depth subject based theoretical framework that is often missing in an MBA program which provides a more global approach to business.

France, with its elite Grandes Ecoles and their prestigious Specialized Masters programs have always dominated the rankings. This year however some of them have seen a slight dip which has given rise to a controversy questioning the ranking methodology.

In the United States, the Masters in Management is in its starting phase with the MBA still remaining the program of choice for many. However, more and more US Business Schools are introducing alternative Masters programs in business and management for students seeking to develop a specific skill set and a strong theoretical base in their domain, with Northwestern University’s Kellogg School of Management, the University of Notre Dame’s Mendoza College of Business and the Duke University’s Fuqua School of Business all launching Masters in Management programs this year.

One of the European Business Schools which has been able to successfully export the concept of Master’s programs across the Atlantic is the SKEMA Business School of France. SKEMA has a campus in Raleigh, North Carolina and offers, for example, a Master of Science (MSc) in Global Luxury Management, in partnership with NC State’s College of Textiles.

Click here for the FT rankings.

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Reims Management School and Rouen Business School merge to become NEOMA Business School

logo-neoma-rvb-320x200Rouen Business School and Reims Management School today announced the name of the school created by their merger: NEOMA Business School. For the two long-standing partners, the fusion came naturally as a solution in response to the rising stakes that business schools everywhere are facing today.

In the competitive world of business schools, Neoma “can better increase its visibility, grow its programs, achieve greater impact through research, and build more strategic alliances with global partners”, said Frank Bostyn, Dean of the newly formed school and previously the project manager for the merger, in an interview given to the BizEd magazine.

Empowering management

For the new school, it’s all about empowering tomorrow’s leadership by producing management graduates who are able to meet corporate expectations.

The school will strive to build on its strong partnerships with the corporate world by training future managers and entrepreneurs capable of achieving responsible leadership.

Dean Bostyn emphasized this point in a recent interview given to the Financial Times: “We must be excellent partners to business, educating managers of the future,” he said. “We really want to position ourselves in that space so that our students are appreciated by companies because they are capable of operating in a business context.”

Being different and popular at the same time

The new school takes its privileged partnership with the corporate sector as a tool that will set it aside from the rest of the business schools in France giving it much valued international credibility and at the same time strengthening its local ties.

In keeping with its strategy, a new portfolio of programs, from Undergraduate to Executive Education, will be launched for the start of the new academic year 2014:

  • A single Grand Ecole Masters in Management program, available at both campuses, each offering different specializations
  • A new International MBA program, offered in Paris
  • Launch of a general, non-specialized Bachelor program (fusion of the Bachelor of Commerce and the RMS Bachelor programs), offered both in Rouen and in Reims

All Executive Education will continue to be taught at the Paris Executive Campus, with the strengthening of the Executive MBA as well as short, customized non-diploma programs. Executive Education will also be rolled out internationally.

An international policy in line with its ambition

The international policy of the school will be to build and maintain an international network of renowned partners and strategic alliances for the benefit of students. Beyond traditional student exchanges, it will:

  • Evolve its links in emerging markets based on strong partnerships with local institutions.
  • Recruit high-level international students and faculty.
  • Promote the reputation of the school as an international and multicultural learning environment.

An internationally legible brand

The brand NEOMA (NEO -> “new”; MA -> “management”) will rely on the solid reputation that the two major business schools of France – the schools cofounded the Ecricome testing system in 1987 and the Paris Executive Campus in 2009 – have constructed over the years. Easy to understand and pronounce in the world’s main languages, the NEOMA Business School brand compliments the school’s international ambitions.

A brand signature that reinforces the school’s ambition

Accompanying the logo, the signature “Empowering Management” illustrates the school’s ability to train new managers capable of anticipating and managing changes and going beyond the existing models.

“The name NEOMA projects the school’s aspiration to be seen as the preferred partner of companies, to be recognized for our innovative pedagogy in training imaginative, ambitious and responsible leaders capable of constantly adapting themselves to a rapidly changing global context”, said Frank Bostyn.

For their communication campaign, which will be launched worldwide on 11th of September, the school has opted for a unique combination of colors, with purple dominating the palette.

The campaign takes the codes of corporate communication and is based on the school’s ability of giving “management” a new dimension. The communication campaign, the press conference announcing the new name, the ad campaign and the video animations were created and implemented by Noir Sur Blanc.

Logo animation

On 10th of September, during an internal event, Neoma introduced its new logo through a logo animation. Click on the image below to see the logo animation.


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